Top 5 Social Apps on Android in Guatemala: Q3 2022 Performance

Analyzing Q3 2022 Performance of Top 5 Social Apps on Android in Guatemala

In the third quarter of 2022, Guatemala's Android platform saw notable trends among the top 5 social apps: TikTok, Instagram, Facebook Lite, TikTok Lite - Save Data, and Facebook. Data from Sensor Tower provides insights into their weekly downloads, revenue, and active user trends.

TikTok

Throughout Q3, TikTok experienced consistent weekly downloads, generally around 120K, peaking at 127K in late August. Revenue fluctuated, reaching a high of approximately $2.3K in mid-July and maintaining around $1.5K to $2.1K for most weeks. Active users steadily increased from around 1.08M at the start of the quarter to over 1.16M by the end of September.

Instagram

Instagram saw significant variance in weekly downloads, with a notable peak of 83K in early September. Revenue, though minimal, peaked at $18 in late August. Active users remained relatively stable, ranging from 2.25M to 2.39M, showing slight growth towards the quarter's end.

Facebook Lite

For Facebook Lite, weekly downloads varied, hitting a high of 74K in mid-September. Active users showed a consistent pattern, ranging from 812K to 860K, with a slight increase towards the end of the quarter.

TikTok Lite - Save Data

TikTok Lite - Save Data had a notable increase in downloads, particularly in late August with 78K. Active users showed a steady rise from around 482K at the beginning of the quarter to approximately 548K by the end of September.

Facebook

Facebook demonstrated high download numbers, peaking at 62K in mid-September. Revenue remained relatively steady, averaging around $600 weekly. Active users consistently grew from approximately 5.05M to 5.40M over the quarter.

These insights from Sensor Tower reveal the dynamic landscape of social apps in Guatemala, highlighting the varying engagement and monetization patterns across different platforms. For more detailed analysis and insights, visit Sensor Tower.